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About this Trend

M.U Refined Is our AW19 take on our previous trend ‘Minimal Utility’. The longevity and development of this trend are driven by conscious consumers demanding more transparency from brands and being increasingly influenced by sustainability, durability and functionality of products, more so than how much they cost. Taking influence from Japanese silhouettes and a predominantly muted colour palette, M.U Refined is clean and natural.

Trend breakdown

OUR TEAM

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