People are aware and tired of being lied to about what’s in their products. Synthetic ingredients, shapes and finishes are easy to mass produce – they know this and want something more. It’s expensive for brands to be substantial, transparent and honest, and these traits are seen as luxurious.

Vegan beauty, superfood ingredients, sustainable packaging, ethical sourcing – these are all important topics,which are thrown into the limelight by the values central to this trend.

Think earthy tones, natural textures, ceramics, powders and ‘I brought this back from my gap-year’ kind of vibes.
This trend wants to save the planet (but feel pampered whilst doing so)!

Blue Planet 2

David Attenborough is back with the sequel to Blue Planet! On top of that, this incredible trailer has been scored by Hans Zimmer and Radio head - definitely worth a watch.

Star Beds, Africa

Sleep outside in the wilds of Africa. Be it a rooftop bed or a lakeside camp - this experience comes with candle light, champagne and perhaps a picnic prepared by a 5-star chef. It takes a small team to prepare. At the best luxury lodges, there is no sacrificing of comforts.

Morrocan Desert Camp

Nomadic, Oriental-African style camping in a vast stone desert, the white tents standing against a backdrop of the Atlas Mountains. This is a back-to-basics camping, the luxurious way.

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The Bluebell wagon

You don’t have to trapse halfway across the world to see a blanket of stars in a pool of hot water.
How about Wales?

Colour Palette:

Mood Boards:

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Click to download this trend's PDF, containing the mood boards and inspirations.