People are aware and tired of being lied to about what’s in their products. Synthetic ingredients, shapes and finishes are easy to mass produce – they know this and want something more. It’s expensive for brands to be substantial, transparent and honest, and these traits are seen as luxurious.

Vegan beauty, superfood ingredients, sustainable packaging, ethical sourcing – these are all important topics,which are thrown into the limelight by the values central to this trend.

Think earthy tones, natural textures, ceramics, powders and ‘I brought this back from my gap-year’ kind of vibes.
This trend wants to save the planet (but feel pampered whilst doing so)!

Kokoso: Organic Kids Skincare

Inside every pot of Kokoso you’ll find the multipurpose moisturising power of around three organic coconuts from a family-run farm in Thailand. Chemical free, ethical and sustainable.

Green Science Eco Toys

Encouraging children to recycle and do their bit towards saving our planet with this exciting set, full of little experiemnents and natural wonders.

Explorer Kit

This kind of thing is everywhere at the moment and are super popular - encouraging kids to get outside and explore the world around them instead of just staring at a screen.

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lluminating India is a season of exhibitions and events  celebrates India’s contribution to science, tech and mathematics - submerge your children in a different culture.

Our trends are ever evolving, check this trend's feed to see it's latest updates!
Click to download this trend's PDF, containing the mood boards and inspirations.

Mood Boards:

Colour Palette: