The future of Femininity


This is the year of the woman – we are taking up space and lifting each other up to heights our grandmothers could only dream of!


The on screen stories we follow impact our lives, they shape who we think we are and who we aspire to be. We have grown up smothered by images of sexualised women, women being rescued for being too weak or mocked for being too strong: women aimed at (and portrayed by) men.  


'If she can see it, she can be it'


A new day is dawning and we are slamming more responsibility onto the media. We all deserve to see ourselves represented, not inhibited within this new future and intersectionality within feminism has never been more important!


This trend is making sure that the next generation of girls will witness floods of ambitious, diverse women championed in society for their femininity, complexity and bravery


Key Categories


Core Colours


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Click to download this trend's PDF, containing the mood boards and inspirations.