Style and Culture

London is one of the world's most visited cities: it is deeply multicultural, with one in three Londoners foreign-born, representing 270 nationalities and 300 tongues. 
A tireless innovator of art and culture, London is a city of ideas and the imagination. Londoners have always been fiercely independent thinkers (and critics), perhpas not so long ago people were suspicious of anything considered avant-garde. That’s in the past now, the city’s creative milieu is streaked with left-field attitude and forward thinking trend setters!

Where should you go to eat?

Sketch, Mayfair

Housed in an 18th-century townhouse on Mayfair's Conduit Street, Sketch is a London dining emporium made up of a number of uniquely decorated spaces.

These interiors are the work of India Mahdavi and include scalloped blush-pink chairs, candy floss walls and shiny copper details. Your food will be served on a custom 22-piece tableware set featuring drawings and doodles.

It's also worth a trip to the bathroom to see the infamous toilet cubicles, which resemble something like giant dinosaur eggs.

Brixton Village

Once a rundown arcade, Brixton Village Market is now home to more than 20 new cafés, restaurants and takeaways and has become Brixton's culinary and cultural hub. On Thursday and Friday nights the market is open late, there is live music and a wide selection of international cuisine on offer, as well as a warm, community atmosphere. Definitly worth checking out for a cheap eat and a great example of the vibrant comunity hubs around London.

Where should you go?

Carnaby Street & Soho

There is no dispute, Carnaby has an iconic heritage. From being the birthplace of Swinging London in the 1960’s, the home of Mods, Skinheads, Punks and New Romantics to the street style tribes of today. Don't forget to check out:

The Great Frog - The Great Frog came out of Carnaby Street after the swinging 60s offering a rock ’n’ roll alternative to jewellery. The city was ready for a new era, they iconised the skull ring by creating the jewellery for musicians such as: Iron Maiden, Metallica, Led Zeppelin, Motörhead, The Rolling Stones, Aerosmith, Kiss​ (the list goes on).
Today they still make jewellery for super cool celebrity clients - all made in the basement of their small Carnaby store.

Cahoots - Cahoots, an intimate bar located in Kingly Court is keeping the Blitz spirit alive with dazzling cocktails & extravagant late night parties set in London’s ‘underground’.

Soho can be hard district to pin down - an entertainment centre of London, it's streets lined with trendy shops and then coming alive at night with an energetic mix fun, food, sex and music. A home to many historical figures, including Mozart, Karl Marx and The Sex Pistols. Don't forget to check out:

Heaven - When it opened its doors in 1979, Heaven was revolutionary. London's first gay superclub, it was the birthplace of Hi-NRG and acid house. Today it is on of the worlds most famous gay clubs and an incredible live music venue!

Ronnie Scotts - One of the oldest jazz clubs in the world and also one of the most respected. They opened in 1959 and since that time have featured most of the legendary faces in modern jazz and jazz fusion - some of the greatest names in music have performed on the historic stage.

Neals Yard - Covent Garden​

Tucked away between Covent Garden, hidden form the surrounding busy streets, Neal’s Yard stays completely unnoticed if you don’t know it’s there. It’s the perfect place for lunch in the summer, or a glass of wine on a winter evening.

Neal's Yard Remedies are 'passionate about transforming people's lives by educating and empowering them on how to live more healthily through the power of nature'. Selling, Skincare, bath & body, aromatherapy and wellbeing products.

One of our favourite restaurants in this area is Compagnie des Vins Surnaturels Wine bar - here you can order from a large selection of wine by the bottle or glass, devour some tapas or even get the wine tasting menu!


We have begun documenting the amazing city that we at Matrix live in via video, it is impossible not to draw inspiration from the ever current and evolving London.  We started with East & Luxury London, check it out!