TALK Every trend starts with a discussion. We approach every style with an open mind and an honest debate. Whether that is exploring art, fashion or world events, we create links to stay ahead of the curve.
COLLECT Everything is an influence. Influences are all around us. On the street, on the tv, on the tube. Style and innovation is everywhere and it is key to notice and collect these. We build our trend-base from flyers, posters, articles & street photography to set the notion of a trend alive.
LISTEN Feedback is central to how our trends evolve. Once developed, we voice them to industry leaders, focus groups and key influencers to ensure we’re always relevant and always commercial. This feedback is the foundation underlying all the work we do, and enables us to create viable trends that thrive in our sectors.
PUBLISH The exciting bit. This is where all of our knowledge & research come together to create our seasonal trend decks. However it doesn’t stop here. We continually add to and adapt our trends based on world events and movements to stay on the pulse of style and maintain our commercial edge.
London Update: We have begun documenting the amazing city that we at Matrix live in, it is impossible not to draw inspiration from the ever current and evolving London.
We have started with East & Luxury London, check it out!
33 meters under Clapham High Street, farming is taking a new turn. Growing Underground is a new venture into food production where Herbs and small veg are being cultivated for Londons restaurants. Set within a disused air raid shelter next to the tube, the tunnel is filled with grow lights and high tech climate systems to provide some of the best crops that even Waitrose is now stocking!
FEMALE DR WHO?!
Congratulations to Jodie Whittaker who will become be the first ever female Dr who!
She is the first woman to take on the iconic role of this time Lord, playing the 13th Doctor in the BBC1 drama. Whittaker rose to fame in ITV’s crime drama Broadchurch, which gripped the nation.
We are super excited to see how she (and the fans) settle into this new casting.
GUCCI's most recent release for thier pre fall campaign is a
video that goes a step further - shot in 360°, it allows you to experience the soul train scene for yourself.
'A kaleidoscopic feast for the senses, the video was inspired by both the energy of the 60s Northern Soul subculture in the north of the UK, and the Made You Look exhibition on dandyism and black masculinity at The Photographer's Gallery in London last year'. So Dust off those dancing shoes and loose yourself to the virtual night!
33 meters under Clapham High Street, farming is taking a new turn. Growing Underground is a new venture into food production where herbs and small veg are being cultivated for London's restaurants. Set within a disused air raid shelter next to the tube, the tunnel is filled with grow lights and high tech climate systems to provide some of the best crops that even Waitrose is now stocking!
NANDOS GOES GREEN
Nandos has just opened its greenest and most eco-friendly store ever. Featuring grill powered heating, living plant walls, an impressive array of solar panels and even light shades made from mushrooms!
This Cambridge restaurant is open now and well worth checking out for its green credentials.
Just Walk Out Technology is Amazons new high street innovation. The Amazon Go store in Seattle allows users to walk in, shop and leave without checkouts or paying. Using sensors and AI tech, customers are automatically charged as they leave the store.
The store is currently open to employees only but a public opening appears to be on the cards soon.
TOPSHOP LAUNCHES VR EXPERIENCE
#TopshopSplash is a new immersive experience for Topshop Oxford Street's customers. Through May & June 2017, customers are invited to put on an Oculus headset and be transported on a giant waterslide around Oxford Circus. It all comes as part of Topshop's wider summer campaign of pop-up events & concessions ranging from customised swimwear to nail art. Meanwhile the store is transformed to include extrasensory elements such as sunscreen scents and other summer themed nostalgia.
MICRO TRENDS FEED
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