Scandi minimalism has been cool for too long and we’re all boredddd. MORE is more.

British, eccentric and opulent, Eclectic Heritage is all about celebrating having no rules and being laid-back. It’s experimental and ostentatious. It’s the rock-n-roll ‘I woke up this cool’ attitude.

This is a trend full of traditional patterns and loud texture clashes, vintage pieces mixed with designer goods, and luxurious items of quality and substance.

Compared to our commercial friends across the pond, this trend  celebrates London as the home of daring, romantic and exuberant individuals.



An Arket store has opened on Regent street and their kids wear is beautiful! Lots of well-made, durable traditional and modern peices .

Nellie Quats

A childrenswear company specialising in beautifully handmade girls clothes - designed and made in the UK. They use a lots of Liberties of London fabrics, giving them a traditional and British feel.


Starting with GUCCI's patches & embroidery last year, this icon has now spread to the high street and works brilliantly on children's clothes. Other GUCCI inspired icons such as Roses, snakes and bee's have been popular too!

Wes Anderson

This Wes Anderson influenced, idyllic aesthetic to children's clothes and interiors has been very trendy. Pastel, gender neutral hues - a mix of Scandinavian Hugge and eclectic British style.

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Colour Palette:

Mood Boards:

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Click to download this trend's PDF, containing the mood boards and inspirations.