Scandi minimalism has been cool for too long and we’re all boredddd. MORE is more.

British, eccentric and opulent, Eclectic Heritage is all about celebrating having no rules and being laid-back. It’s experimental and ostentatious. It’s the rock-n-roll ‘I woke up this cool’ attitude.

This is a trend full of traditional patterns and loud texture clashes, vintage pieces mixed with designer goods, and luxurious items of quality and substance.

Compared to our commercial friends across the pond, this trend  celebrates London as the home of daring, romantic and exuberant individuals.



Erica is an interior and lifestyle blogger whose home is often featured in design magazines all over the world.
She has amazing, eclectic and British taste!

Portrait of a Maxamilist

House of Hackney’s A/W17 campaign was shot in Mrs Broadbent’s 18th century townhouse in Greenwich, an imposing Georgian house with one of the largest private gardens in London. They made a short documentary with her.

Mid Century Furniture

Retro, well made and substantial. Gone are the clean, flimsy white lines of ikea with this trend -  in comes dark woods, craftsmanship and furniture with a sense of history.


This trend is all about texture clashes - fur, leather, guiding, woods, glass and velvet. Velvet is king at the moment with home furnishings, in both designer and high-street stores.

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Mood Boards:

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Click to download this trend's PDF, containing the mood boards and inspirations.