blurring the line between
reality and fiction
We live in an age of CGI, influencers and an obsession with digitally recreating and enhancing reality. The boundaries of perfection are being pushed to new extremes as the line between what’s real and what’s enhanced or fake, become blurred.
With CGI advancements and fake news, our trust in the images and content we see is being tested. But these changes can enable us to push creative boundaries within fashion, beauty and tech as the constraints we experience in reality no longer apply.