M.U REFINED

Sustainably conscious

& ethically minded

 Functionality 

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 Chemical Light 

 Natural 

 Conscious 

 Consumer 

About this

    Trend

M.U Refined Is our AW19 take on our previous trend Minimal Utility. The longevity and development of this trend are driven by conscious consumers demanding more transparency from brands and being increasingly influenced by sustainability, durability and functionality of products, more so than how much they cost. Taking influence from Japanese silhouettes and a predominantly muted colour palette, M.U Refined is clean and natural.

THE LOOK

 

   Formulations

     Cruelty-Free

Soluble Packaging

    Water Aid 

 Packaging Saving

   Packaging Free

Closer to nature

    Pearls 

  Clean

      Wild​

       Transparency

    Natural

   Functionality

       Durability

  Nonchalance​

Waterless Beauty

Buzz

      Words

Trend      Profile

Eden

Tim

01/

Age

25 - 45

02/

Location

Kyoto, Japan

03/

Career

Creative freelancer

04/

Diet

I am vegan, which can be hard.

But I have seen too many horrifying documentaries about the environmental impact to go back now!

05/

Wellness

Yoga and going offline.

 

Trend

       Drivers

The Future of Packaging
Transparency 
Conscious
   Consumerism
 

Categories

Research

Moodboards

 
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