Scandi minimalism has been cool for too long and we’re all boredddd. MORE is more.
British, eccentric and opulent, Eclectic Heritage is all about celebrating having no rules and being laid-back. It’s experimental and ostentatious. It’s the rock-n-roll ‘I woke up this cool’ attitude.
This is a trend full of traditional patterns and loud texture clashes, vintage pieces mixed with designer goods, and luxurious items of quality and substance.
Compared to our commercial friends across the pond, this trend celebrates London as the home of daring, romantic and exuberant individuals.