Scandi minimalism has been cool for too long and we’re all boredddd. MORE is more.

British, eccentric and opulent, Eclectic Heritage is all about celebrating having no rules and being laid-back. It’s experimental and ostentatious. It’s the rock-n-roll ‘I woke up this cool’ attitude.

This is a trend full of traditional patterns and loud texture clashes, vintage pieces mixed with designer goods, and luxurious items of quality and substance.

Compared to our commercial friends across the pond, this trend  celebrates London as the home of daring, romantic and exuberant individuals.


Escentric Molecules

Escentric Molecules strip back the bells and whistles of traditional perfumery, to create something unique and unusual without being gimmicky.


Established in the 17th century, Cire Trudon is the oldest candle maker in the world and was responsible for perfuming the persons and palaces of the French monarchy - today they still keep this emphasis on luxury and tradition.

Charlotte Tilbury

With twenty years in the industry, Charlotte's range epitomises modern glamour. Starring high-performance formulas, daring colour palettes and the most exquisite, boudoir-worthy packaging. It's stylish, decadent and fabulously feminine.

Warm Tones

Bye 'greige' lipsticks - rich, warmer tones are creeping in. EG: this Anastasia Beverly hills Modern Renaissance palette has sold out everywhere and been huge with bloggers. 

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Colour Palette:

Mood Boards:

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Click to download this trend's PDF, containing the mood boards and inspirations.